Best Time To Post Reels On Instagram [2024 Guide]

If you’re a business owner, an influencer or simply enjoy sharing daily highlights on Instagram, knowing the ideal Instagram reel upload timings can make a significant difference. The best time to post reels on Instagram hinges on when your audience is most active. And, absolutely, the Instagram reel algorithm favors newly uploaded reels if posted at the right time.

Read on to learn everything about the best time to post Instagram reels.

Wondering What Makes Posting At Peak Hours So Essential

Timing is everything on Instagram. When you post Reels during peak hours, you’re putting them right in front of your audience when they’re most likely to be online. That means more views and engagement right off the bat. Thus, it signals to Instagram’s algorithm that your content is worth promoting.

In contrast, posting when fewer people are online could mean your content won’t reach as many eyes. Moreover, if you post too often, your audience might feel overwhelmed and lose interest in your content.

Experimenting with the best time to post reels on Instagram can significantly enhance engagement. For instance, posting a travel Reel during the lunch hour on a Wednesday can captivate office-bound dreamers, while a fitness routine in the early morning can inspire early risers.

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Why Should You Post Reels On Instagram

Reels are the real deal for going viral!

They practically dominate people’s feeds. According to a 2024 study, Instagram Reels boast a whopping 1.95% engagement rate, way higher than other types of content. Plus, they reach about 20.59% more people on average, which is gold for small businesses.

And the best part? Creating Reels is a breeze compared to other platforms—less editing, and more creativity. Just grab any video or picture you’ve got or whip something up using Instagram’s built-in tools.

Factors To Weigh When Choosing The Best Time

Instagram algorithms
Days of the week
Your competitors
Time zones
Demographics
Your industry

The Best Time To Post Reels On Instagram

Wondering when to drop those Instagram Reels for maximum impact? Indeed, timing is key!

Aim for:

Early mornings (7-9 AM)
Lunch breaks (12-1 PM)
Evenings (7-9 PM)

And don’t just settle for any reel—make it pop with trending challenges, behind-the-scenes peeks, or quick how-to guides that resonate with your audience. Most importantly, remember, it’s not just about the clock—it’s about capturing the moments when your followers are most likely to engage and share.

Morning Reel Uploads (7-9 AM)

Mornings are a prime opportunity to set the tone for the day. You can post upbeat, motivational content or quick tips and hacks that resonate with those looking for a productive start. By doing so, you eventually tap into a receptive audience eager to engage and share content that aligns with their early-morning mindset.

Afternoon Reel Uploads (12-1 PM)

Instagram’s algorithm often prioritizes recently posted content, especially during peak usage times like lunch breaks. Moreover, lunchtime is when individuals have a bit of downtime. As a result, this makes them more inclined to watch and engage with content that’s visually appealing and concise—perfect for Reels, which are short and snappy.

Evening Reel Uploads (7-9 PM)

As the day winds down, people often relax and scroll through social media, making this timeframe ideal for engagement. Ultimately, this period allows you to showcase visually compelling content that resonates with viewers looking for inspiration after a long day.

Ideal Posting Schedules for Instagram Reels Every Day Of The Week

Posting daily? Then understanding the best times to post reels on Instagram each day is a must.

Best Time To Post Reels For Your Niche

Uncover when to post your Instagram reels based on your specific niche.

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Conclusion

We’ve covered a lot about the best time to post Reels on Instagram. Saying you post at the right time is one thing, but actually doing it consistently and effectively takes effort.

Definitely, you should think about factors like the algorithm, time zones, and your audience’s demographics to get your content seen by more people. And let’s not forget—CONTENT IS KING!

Crafting engaging Reels with high-quality content can really boost your engagement and visibility. Whether it’s behind-the-scenes clips, quick tutorials, or funny everyday moments, making your Reels entertaining and relevant is important. Most importantly, sync your content’s theme and timing with your audience’s daily habits and cultural moments. In addition, don’t forget to use hashtags and catchy music to expand your reach.

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From creating content and scheduling posts to analyzing performance and updating your strategies, Practina handles it all for you.

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FAQs

Q: What Are The Best Days To Post On Instagram?

A: For the best Instagram engagement, post on weekdays between 10 a.m. and 2 p.m., with heightened activity on Tuesdays and Wednesdays until 4 p.m. It’s recommended to post from 10 a.m. to 3 p.m. on Tuesdays, Wednesdays, and Thursdays.

Q: What Kind Of Content Performs Well On Instagram Reels?

A: Content that performs well on Instagram Reels typically includes short, engaging, and visually appealing videos that capture attention quickly. Creative and original content, such as behind-the-scenes looks, tutorials, and relatable humor, resonates well with audiences. Additionally, incorporating eye-catching visuals, dynamic editing, and clear storytelling can significantly boost the performance of Reels.

Q: How Can I Get More Views And Engagement On My Instagram Reels?

A: To get more views and engagement on your Instagram Reels, focus on creating high-quality, engaging, and relevant content that resonates with your audience. Consistency is crucial, so post regularly to keep your audience engaged. Moreover, take advantage of Instagram’s algorithm, which favors active users.

Q: How Often Should I Post On Instagram Reels?

A: Ideally, you should aim to post at least three to four times a week to maintain a consistent presence and keep your audience engaged. This regular posting schedule helps you stay relevant in your followers’ feeds and leverages Instagram’s algorithm, which tends to favor active and consistent users.