Top 11 AI Tools For Digital Marketing In 2024

In the fast-paced digital marketing industry, staying ahead of the curve is not just an option—it’s a necessity. 75% of marketers use digital marketing to enhance their company’s credibility and build trust. As digital marketers are always looking to improve their marketing efficiency, using AI marketing tools is becoming popular. These AI tools for marketing can automate a range of complex tasks. These can help marketers enhance their campaigns, personalize content, and improve overall marketing performance. In fact, AI has become an essential part of the digital marketing strategy of many businesses.

In this blog, we’ll explore the top AI tools for digital marketing that you can use.

Best AI Marketing Tools Your Business Needs

There is a variety of AI tools for various tasks in digital marketing, divided into different categories depending on the business goals. We’ve listed them below-

AI MARKETING TOOLS FOR CONTENT CREATION

1. ChatGPT

ChatGPT is all over the place. It uses AI to create human-like content while using deep learning to refine its deliveries.

What it does:

• Generates human-like content for articles, blog posts, marketing copy, and more.
• Employs deep learning techniques to continuously improve content quality and relevance.  
• Has various applications in varied industries.

As a result, it is useful for businesses and content marketers who want to win with more customer engagement.

2. Jasper AI

Jasper is an AI tool that simplifies the process of creating various types of marketing content for businesses. It uses pre-created templates for creating one-off text for use across several marketing channels. All you have to do is give it some basic information and prompts and leave the rest to it.

What it does:

• Creates marketing copies for emails, ads, websites, listings, blogs, and more.
• Jasper can also learn and adapt to your brand tone and company insights. It gathers data like what products you sell, your targeted demographic, etc.

While it is convenient, its effectiveness depends on your subscription plan. Moreover, it lacks the human touch and personalization compared to ChatGPT.

3. Grammarly AI

Grammarly AI excels at crafting polished and error-free content. It even generates content suggestions based on your prompts. It’s valuable for writers, marketers, and professionals who want to refine the quality of their written content.

What it does:

• Real-time grammar and spell-check.
• Makes writing quicker by suggesting words and sentences for you.
• Sentence structure enhancement.
• Helps you rewrite to make your content sound even better.
• Tone adjustment to match the tone and style you want to write in.
• Provides AI-generated content suggestions and fresh ideas when you’re stuck.
• Plagiarism check for premium users.
• Speeds up your email replies.

AI MARKETING TOOLS FOR SOCIAL MEDIA MARKETING

4. Practina

Practina is an AI-powered marketing. With Practina, you can automate your social media marketing efforts, ensuring a steady stream of engaging content. It’s the best AI marketing tool for automating your social media postings as well as content creation.

What it does:

• Automatically generates social media content and publishes posts on multiple platforms. 
• Offers cost-effective ad creation for Google and Facebook with competitor analysis.
• Provides valuable insights into your marketing efforts for optimizing ads. 
• Helps you create blog posts, marketing copies, and other original content in an instant.

How it works:

Once you connect your social accounts with Practina, it analyzes your brand and generates content and images to maximize engagement.

It’s ideal for business owners who don’t have the time to manage their social media. Practina can work like their personal marketing team. 

MARKETING AI TOOLS FOR SEO

5. Surfer SEO

Surfer SEO focuses on improving website content for higher search engine rankings. It examines top-ranking pages and makes content suggestions. As a result, it simplifies the SEO process by providing search engine-friendly content. 

What it does:

• Provides suggestions related to keywords and content structure.
• Optimizes landing page content, website content, blogs, etc.
• Performs website audits and keyword research. 
• Has an extensive knowledge base for improving SEO skills.

6. GrowthBar

GrowthBar is a widely used tool for researching, writing, and optimizing SEO content. It provides SEO data and insights to help enhance online visibility and SERP rankings.

What it does:

• Helps with keyword research, backlink analysis, and competitor research.
• Provides on-page and off-page SEO recommendations.
• Easy access to SEO data directly from the web browser.

AI MARKETING TOOLS FOR VIDEO CONTENT

Video is an unquestionably effective way to engage your audience. In fact, video marketing has increased by 41% since 2016. So, here is a list of some AI tools that can assist you:

7. DeepBrain AI

It helps users transform their scripts into AI-generated videos. It reduces time and costs in the video production, filming, and editing processes.

What it does:

• Easy-to-use online AI video editor with flexible editing features.  
• Helps generate a wide range of video content, i.e., training videos, marketing videos, news, and how-to videos.
• Has an extensive library of over 100 AI avatars. 
• Allows custom avatar creation.
• Supports text-to-speech (TTS) for over 80 languages.
• Automatic subtitle settings.

8. Otter AI

It is a powerful transcription and note-taking AI tool for small businesses and large enterprises. It can automatically turn spoken words from audio or video recordings into written text. So, it is highly useful for various marketing purposes, including video marketing.

What it does:

• Transcribes interviews, podcasts, and more, in real-time.
• Helps create closed captions or subtitles for marketing videos.
• Video marketing teams can use it to discuss video concepts, scripts, and revisions in real-time, enhancing efficiency.

AI MARKETING TOOLS FOR EMAIL MARKETING

9. SmartWriter AI

It can streamline and enhance your email outreach process. SmartWriter AI uses artificial intelligence to automate research and copywriting. It eliminates the need for manual research and email writing, saving you valuable time. So, you can create personalized emails quickly and more efficiently. 

What it does:

• Uses social data to personalize email content based on the recipient’s social activity, i.e., recent posts and engagements.
• Generates engaging and attention-grabbing opening lines and icebreakers for emails.

10. Zapier

Zapier effortlessly automates time-consuming tasks to enhance your workflow. It lets you create your own automations (called Zaps) based on the if-then model. 

For instance, you could create a Zap for email marketing to send welcome emails to new subscribers immediately after they sign up. It can boost customer engagement while saving you time.

What it does:

• Build Zaps that automate multiple tasks simultaneously.
• Automatically performs actions using the if-then logic.
• Schedule Zaps to run at the right time.
• Send automated messages or information to other apps—no code required.

11. Canva AI

It’s an AI-powered graphic design solution that helps businesses create high-quality graphics for their marketing campaigns and suggests design elements and templates based on user preferences. 

Canva AI features include Text to Image, Magic Eraser, Magic Write, and Beat Sync. They speed up your workflow and boost your productivity. 

What it does:

• Generates images from text prompts.
• Removes unwanted objects from the image.
• Writes content for social media posts.
• Builds custom templates and more.

Conclusion

AI automation tools can take your digital marketing to new levels of success. In fact, many leading marketing agencies use AI tools.

So, don’t stay behind in this race! Integrate the best AI marketing tools that suit your business goals.

If you want to automate your social media marketing, use Practina AI, which can automate many aspects of your marketing strategy. Simply sign up with Practina today and find out how it simplifies your marketing efforts, from scheduling your posts to content creation.